top of page
ARAKU
Packaging
Designed a packaging that narrated the stories of the natives of Araku binding them and bringing them closer to the customers by raising awareness for the same. Simple methods of line drawn illustrations are used on existing packaging as a medium of engagement.
The illustrations depicts the story of the coffee co-operative helping out the farmer, explaining the procedure of picking the reddest cherries for the coffee.
Araku has helped many individuals, empowering women. In this case, the women represented had lost her husband and had tough time providing the basics for her children. In coffee plantations, women are responsible for major functions well.
bottom of page